Tarsian & Blinkley seeked a team of MBA students to find the right means by which to consistently and uniformly sell its apparel to appropriate end buyers in the U.S. Students will determine how best to establish a wholesale market in the United States when the routine means of doing so are not entirely applicable. Required product familiarity and quite a bit of researched knowledge of the fashion industry and possible alternate techniques of selling apparel goods. Other techniques included alternate channels or alternate ways of selling through existing channels. Students explored various business models, such as an “Amway”, to determine how to get this model organized and functioning properly.
Deliverables
A
detailed and systemized step-by-step approach, or “map”, to tackling the U.S.
and possibly European markets. This would include actual names with physical
places and contact information included. Rather than provide a high-level
strategy with theoretical advice such as “you should have a booth at a trade
exhibition”, the team will include actual data on which exhibition or showroom,
contact information, when, and why. This would also include a step-by-step plan
for how to manage inventory, commissions, and risk when distributing products
to different independent sales people in the trunk show model.