Pangea advisors worked closely with Pozitron to improve its mobile banking and customer presentation products. The organization is planning to adopt the team s recommendations about pricing, presentations, marketing, and competition.
A team of Columbia Business School students worked with Pozitron, a social entrepreneurial Turkish software developer to increase their revenue and draw new clients. Focusing on their mobile banking and mobile message products, the team made suggestions for bundling and pricing of Pozitron s products, developed customer presentations, planed a marketing strategy and analyzed competitors.
This engagement provided a team member the change to engage "in a real world consulting project" in an international setting. The Pangea team enjoyed their trip to Istanbul, and developed a new sense of its businesses environment and people.